The logo

Fields planted in the Systema Laymi, a system of farming in the highlands of Peru.

Fields planted in the Systema Laymi, a system of farming in the highlands of Peru.

This was a page hidden like an easter egg on our first website. It’s always been one of my favorite images.

About our logo. We took the shape from a photo of a mountainside in production of vegetables using the Laymi system. Sistema Laymi dictates that land be used two years in a row followed by a rest of at least seven years (customarily a rest of 8-20 years). Potato is planted the first year, and then any number of other tubers are grown. It was recently discovered by agronomists that potato pests do not live in the soil longer than seven years, an example of the innate logic of local custom. Anyway, the shapes on the side of the mountains seem to us a bit like modern art—oh so Rothko.

Nuestro logo es la forma del cerro que producen verduras utilizando sistema Laymi. El sistema Laymi estipula que la tierra debe ser usada por dos años, seguidos por siete años de descanso (usualmente se la deja descansar por 8 a 20 años). Se siembra papa el primer año y luego se sigue con otros tubérculos. Los agronomos han discubierto recientemente que las plagas de la papa no viven en el suelo por más de siete años, un ejemplo de la lógica innata de las costumbres locales. Las formas al lado de los cerros nos parecen como arte moderna—tanto Rothko.

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